Girls Just Wanna Have Fun: The Rise of Casual Mobile Games Among Women

by Lara Solace
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Hey there, my tech-savvy sisters! Super Techno Girl is back with another deep dive into the gaming world. This time, we’re turning our focus to the realm of casual mobile games. Yes, those oh-so-addictive little apps that have us glued to our phones during commutes, coffee breaks, and sometimes well into the night. Let’s talk about why these games have become a hit among us ladies and what it means for the gaming industry.

Casual Games, Serious Business

First things first, let’s define what we mean by ‘casual games.’ These are games that are typically easy to learn, require no previous gaming experience, and can be played in short bursts. Think games like Candy Crush, Angry Birds, and Among Us. These games might seem simple, but they’re serious business, accounting for over half of mobile game sessions.

Ladies Love Casual Games

Here’s where it gets interesting: a significant portion of casual mobile gamers are women. According to a 2020 report, women account for nearly two-thirds of all mobile gamers. Furthermore, women are more likely to play casual games, with a whopping 74% of female mobile gamers reporting that they play casual games.

Why the Attraction?

So why are we ladies so drawn to casual mobile games? Well, there are a few theories. One is that these games often offer a social element, such as cooperative play or social media integration, which appeals to women’s preference for social interaction. Another reason is the flexibility of casual games. They can be played anywhere, anytime, and for any duration, making them perfect for fitting into our busy schedules.

What This Means for the Gaming Industry

The rise of casual mobile games among women is a trend the gaming industry can’t afford to ignore. Women represent a significant and growing market, and game developers are starting to take notice. We’re seeing more games designed with female players in mind, featuring diverse characters, engaging storylines, and non-violent gameplay. Check out this list of the best mobile games of the year, many of which are popular among female players.

Easy Mode: Because Games Should Be Fun, Duh!

Now, let’s address the console-toting elephant in the room: Easy mode. For some reason, there’s this myth in the gaming community that playing on ‘easy’ mode is somehow ‘cheating’ or less legitimate. I’m here to tell you that’s absolute pixelated nonsense!

Playing on easy mode isn’t cheating; it’s choosing to play the game in a way that’s enjoyable for you. And isn’t that the whole point of gaming? It’s about having fun, exploring new worlds, and enjoying a good story, not about proving how tough you are.

A lot of us have jobs, families, or other responsibilities (like maintaining a fabulous purple hairdo) that don’t leave us with endless hours to master every intricate mechanic in a game. Easy mode lets us experience the game at our own pace, without the frustration of getting stuck on a single boss for hours (Looking at you, Dark Souls).

And here’s a secret: game developers know this. They include these difficulty settings for a reason. If the creators of the game didn’t think easy mode was a valid way to play, they wouldn’t put it in there. Even some game developers themselves, like Celeste’s creator Matt Thorson, have publicly supported the use of easier settings.

Remember, games are supposed to be fun and enjoyable, not a second job. Play on easy mode, hard mode, or any mode in between – just as long as you’re having a blast doing it.

So, my fellow game-loving gals, the next time you find yourself crushing candies or flinging birds, remember that you’re part of a powerful force shaping the future of gaming. Keep on gaming, and remember, girls just wanna have fun!

Fun games for girls

Most popular games for girls in 2023 on console and mobile:


  • Animal Crossing: New Horizons
  • The Legend of Zelda: Breath of the Wild
  • Super Mario Odyssey
  • Mario Kart 8 Deluxe
  • Pokémon Sword and Shield
  • Animal Crossing: Happy Home Paradise
  • Kirby and the Forgotten Land
  • Super Mario 3D World + Bowser’s Fury
  • Splatoon 2
  • Super Smash Bros. Ultimate


  • Genshin Impact
  • Roblox
  • Minecraft
  • Pokémon Go
  • Call of Duty: Mobile
  • Among Us
  • Candy Crush Saga
  • Clash of Clans
  • Hay Day
  • Temple Run

These games are popular among girls because they are fun, engaging, and offer a variety of different experiences. They can be played alone or with friends, and they offer a way for girls to express themselves and have fun.

Here are some of the reasons why these games are popular among girls:

  • They are fun and engaging. These games are designed to be fun and engaging, and they offer a variety of different activities to keep players entertained.
  • They offer a variety of different experiences. These games offer a variety of different experiences, from exploring a new world to battling enemies to solving puzzles. This variety allows girls to find games that they enjoy and that challenge them.
  • They can be played alone or with friends. These games can be played alone or with friends, which makes them a great way to socialize and have fun.
  • They offer a way for girls to express themselves. These games offer a way for girls to express themselves through their characters, their choices, and their actions. This can be a great way for girls to explore their identities and to feel like they are in control of their own destiny.

Overall, these games are popular among girls because they are fun, engaging, and offer a variety of different experiences. They can be played alone or with friends, and they offer a way for girls to express themselves and have fun.

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